Building Better Investment Decisions Through Real Data
We started in a small Rayong office with one belief: investment professionals deserve better tools than spreadsheets and gut feelings. Six years later, we're helping analysts across Thailand make data-backed decisions.
How We Got Here
Our path wasn't exactly linear. But each turn taught us something about what financial professionals actually need versus what vendors think they want.
Started Small
Three analysts frustrated with clunky financial software decided to build something simpler. We funded it ourselves because, honestly, nobody else believed in the idea yet.
First Real Users
Launched beta with 12 investment firms. They tore apart our assumptions and we rebuilt from scratch. Best thing that could've happened.
Thailand Expansion
Opened our Rayong office to be closer to the regional financial hub. Added Thai market data streams that actually work during high volatility periods.
Real-Time Analytics
Shipped the feature everyone asked for: instant market correlation analysis. Response time under 200ms even during market open chaos.
AI Integration
Added pattern recognition that doesn't hallucinate fake trends. Took us eight months to get it right. Still improving it weekly based on user feedback.
What's Next
Working on portfolio stress testing that models actual market conditions from 2020-2025. Release planned for late 2025 after extensive validation.
What Drives Us Every Day
These aren't corporate poster slogans. They're the things we argue about in meetings when deciding what to build next.
Data Accuracy Over Everything
We'd rather delay a feature than ship something with questionable data sources. Investment decisions have real consequences. Our accuracy rate needs to stay above 99.7% or we're not doing our job.
Speed Matters
Markets don't wait. Neither should your analysis tools. We obsess over milliseconds because when volatility hits, those milliseconds add up to missed opportunities.
Built By Analysts
Our entire product team worked in investment roles before joining us. They remember the pain of bad software. That memory influences every design decision we make.
How We Actually Work
Our methodology evolved from six years of figuring out what works in real financial environments. Not theory. Practice.
Listen First, Build Second
We spend the first month of any project just watching how analysts work. What takes them too long? Where do they get frustrated? The answers usually surprise us and always improve what we build.
Test With Real Market Data
Every feature gets stress-tested against actual market conditions from the past five years. If it would've failed during March 2020 volatility, it doesn't ship. Simple as that.
Iterate Based On Usage
We track how people actually use each feature. Not what they say they do in surveys. Real usage data tells us what needs improvement. Then we improve it within weeks, not quarters.
Stay Close To Users
Our entire team spends one day per month shadowing investment professionals. Keeps us grounded. Reminds us we're building tools for real people with real deadlines and real pressure.
Meet Our Leadership
Small team. Big focus on getting financial analysis right. We hire people who've lived the problems we're trying to solve.
Rosamund Patel
Chief Investment Strategist
Leading Product Direction
Rosamund spent twelve years as a senior analyst at regional investment firms before joining us in 2020. She got tired of fighting with inadequate tools and decided to help build better ones.
She oversees our product roadmap and makes the tough calls about what features actually matter. Her rule: if it wouldn't have helped her in her analyst days, we probably shouldn't build it.
When she's not reviewing feature specs, she's usually testing new data models against historical market events to make sure our analysis holds up under stress.
Want to Know More?
We're always happy to talk about what we're building and how it might help your analysis workflow. No sales pressure. Just honest conversation about financial tools.